Business Description
Describe the business you are in. For example, multimedia production, graphic design, computer networking. If your company is established, explain the history of the company. Talk about successes and achievements.

Company Objectives
Describe the company’s short-term goals and objective, what you are hoping to achieve over the next few years. For example, gain 60 percent market share, become the leading supplier of widgets to the automobile industry, expand into five new geographical markets. Then briefly outline your strategy to reach your goal.

Product/Service Offerings
Provide a clear and concise description of your product or service in layman’s terms. Identify what stage the product is in: concept, prototype, market-ready. If it’s still in concept or prototype stage, discuss what the necessary steps are to bring the product or service to market.

The Market
Explain who your target audience is and why they need or want your produce service.

Customers
If you have an existing business, list your major clients and/or the percentage of the market you own. If your business is new, describe your company’s market potential. For example, if you are opening a day care center, you will want to have data supporting the amount of your families in a specific geographic region, as well as the percentage of new home buyers in tat region, other day care centers and the percentage of new customers you realistically expect to gain by opening your center.

Competitive Advantage
A persuasive statement of why and how the business will succeed. Briefly explain your product’s or service’s competitive advantage and how your product/service is better than what is currently on the market.

Key Management Team Members
Provide a brief description of the management team’s qualifications and capability to start, run and manage a successful business in your industry.

Financial and Funding Requirements
Include a timeline and details on how the funds will be used. Project revenues based on projected market share and a timeline for profitability. If you have an existing business, provide a brief financial snapshot of your company’s revenues, cash flow and balance sheet.

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